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About Us

About Advanced Visibility

Learn about the Advanced Visibility technology and history.

About Technology

The Technology behind our Glow materials

Advanced Visibility's Glow Technology has been developed over years of technical research and advancements allowing development of Strontium Nitrate based pigment along with other elements to be manipulated to achieve a performance of maximum glow intensity, extended decay time, rapid charging and laundry performance.

The specified formulated pigments have a high capacity for absorbing and storing light energy by allowing atoms in the pigments to absorb photon energy from an ultra violet light source. The light source can be natural daylight or artificial light. These electrons act like little batteries effectively storing light energy.

Once light has diminished or is absent the stored energy is slowly released as light. This light is called "afterglow."

The afterglow can be seen in reduced light conditions such as a dimly lit warehouse, unlit roadway, shadows of large machinery, abandoned buildings, smoky conditions etc. Afterglow can be seen in complete dark conditions such as power outages, unlit roads, railroad tracks, tunnels, manholes, working outdoors etc.

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The initial afterglow when measured after 2 minutes in millicandellas per square metre (mcd/m2) usilg a photometer is 1800+ (mcd/m2) and extinction time for afterglow to diminish to (0 .32mcd/m2) or about 100 times limit of human perception is 480 minutes. (8 hours)

About Technology1
About Advanced Visibility

About Technology2

About Technology2
About Advanced Visibility

About Company

Advanced Visibility is the go-to company for industry-best, high visibility safety garments, illuminating tape, reflective tape, glow logos, and heat transfers.

The Mission

Seeks to save lives and prevent injuries by offering the most technologically advanced, "next -generation" of retro generation" and retro-reflective materials Safety Garments in the industry.

Who We Are


My company, Advanced Visibility (AV), actually began shortly after 3 PM on August 4, 2008, the time I impaled myself on #5 rebar protruding from a concrete foundation. I had fallen from a 3' elevated platform, landed in a near sitting position, and driven 9" of the rod through my back, upwards, and perilously close to my spine. When first responders arrived 27 minutes later, they used a handheld grinder to cut me from the wall. They then rushed me to the nearest hospital rebar shank and all.

During my 6 months of convalescence, I obviously had ample time to think about how my accident had affected my wife, family, coworkers, customers, and me. I also had plenty of time to blame myself for ignoring standard safety procedures and contemplating the very real possibility that I would suffer lifelong mobility issues, chronic pain, organ damage, and more. Then my diminished self-image and reputation came into play. I was the person, after all, who had taken over my family's construction company when my father became ill. And I was the one spearheading a major project for a defense contractor.

Eventually, and thankfully, I also entered long, intense periods of brainstorming ways to improve the safety of "vulnerable" employees at hazardous job sites involving construction, infrastructure, utilities, first response, mining, exploration, transportation, warehousing, fulfillment, and the like. I also spent many a day studying reports of recent accidents and exploring ways, from a worker's point of view, to avoid reoccurrences. Therein, I began noticing a pattern: "struck by" and "back over" accidents always seemed to happen because operators failed to see their victims and resulted in serious injuries or worse. This reinforced my nascent obsession with safety and my overwhelming desire to find a way to make a difference!

A year and a half later and with my having returned to work, our company signed a contract to renovate a 40,000 sf pool whose edging absolutely, positively needed to be visible in darkness. At one of our engineers' meetings, someone mentioned a market-leading glow-in-the-dark material that could easily be applied to concrete, as in the concrete comprising the pool's deck. Our subsequent tests of the material, however, proved extraordinarily disappointing, as did our tests of competing glow-in-the-dark products. None glowed brilliantly enough for our needs!

I thereafter began using my own chemistry background to learn how luminescent elements worked, why the existing products had proven so unacceptable, and how I could increase their intensity to solve this issue.

I then set up a rudimentary chemistry lab in my garage to find a way to solve our immediate contractual need. But not too long afterward came the ah-ha moment, the instant when I realized the pool solution, in a revolutionary, even transformative way, could translate into fluorescent, retro-reflective, and phosphorescent protectorates having "universal" applications—as in safety clothing, adhesives tapes, or anything else needing to be visible.

●Think HIGH VISIBILITY, REGENERATIVE TEXTILES DETECTABLE FROMHUNDREDS OF FEET AWAY in garments such as jackets, shirts, pants, andvests!
●Think HIGH VISIBILITY, REGENERATIVE MATERIALS in tapes affixed tomachinery, tools, vaults, manholes, yes, even a piece of #5 rebar!
●And think, too, of said materials being FIRE RESISTANT (FR) and WASHABLE forturnout gear and rental uniforms!

Thus began my life as an entrepreneur, inventor, collaborator, and manager of products that make workers and their machines, tools, and other implements visible. By this time, I was all too familiar with the "Fatal Four" (the four deadliest types of accidents: falls, electrocution, struck by, and back over/crushed/caught between) and the fact that struck by accidents were still a leading cause of serious injuries and death. Didn't it make sense to assume that if workers were visible, there would be fewer victims and accidents?

I was certain I had a product that could prevent incalculable accidents and fatalities. After all, the reports showed that more than 99% of said accidents could have been avoided if workers and their vehicles, tools, materials, and environmental "surrounds" had been more visible when zero or low light existed.

As I began conducting experiments to prove my theory, two problems became immediately clear!

1.My glow technology needed to be combined with a retro-reflective material, so myproduct would remain visible when lights, as in car headlights, shone on it (as well asto meet ANSI standards).
2.Wearing my high-visibility product in a light absent environment did NOT provideany protection!

This led to my search for an investor who shared my passion, belief, and drive to make this
work. I simply had to find help, as every day that went by was another day an accident could have been avoided. I was desperate to find an investor who had the same feelings, who was well versed in personal protectorate equipment (PPE), manufacturing, and the business side of lifesaving technology and textiles.

As fate would have it, a friend introduced me to Jan Henningsen, a textile engineer who had the understanding, experience, and tenacity I needed. (I would later learn Jan was known as the Bill Belichick of FR and lifesaving textiles). Jan immediately recognized the need for my invention and rapidly jumped aboard. We both had strong feelings for a US-made product, and with Jan's understanding of utilizing America's low energy versus China's low labor costs, we could reduce manufacturing expenses, shorten lead times, and ensure consistent quality through our advanced manufacturing methods. After vetting several potential manufacturing partners, we found a good fit and spent most of 2017 setting up our Florida factory.

During this setup period, Jan and I focused on potential customers. Even though our glow technology had vast market applicability, we decided to focus first on the segment whose employees invariably faced the greatest risk of not being seen. For us, that meant the utilities sector since day and night, in weather fair and foul, its workers needed to be visible. As a textile expert, Jan, the former director of work wear, Red Wing Shoe Co., also knew that our high visibility safety vests had to be comfortable and breathable so utility workers indeed would wear them. He therefore spearheaded the development of our Hazard Risk Category 2 (HRC2) high visibility fabric. (Of course, focusing on utilities by no means meant ignoring other compelling market segments. For instance, I continued to work on FR and nonFR heat-applied glow material that could be used with high visibility and on a variety of lightweight performance fabrics intended for wider market workers as well as people in the recreational sphere: runners, bikers, campers, etc.)

By September 2017, we felt as if we had accomplished our initial goals. Our Florida facility was nearing completion and only months away from production, and Jan had come up with a unique blend of FR fabric whose breathability allowed the body's heat to escape and workers to feel more comfortable. We had also developed our heat-applied version for logos, trims, and accents.

Coincidentally, it was around this time that Jan and I made a presentation to a major utility company in North America. With its safety programs and managers on the forefront of safety, they immediately understood the solution our technology presented and requested a wear trial. During this and subsequent tests, we affirmed and or learned the following:

1.Workers constantly move in and out of light/dark environments. Even in lit spaces,they move among shadows, and outside of the immediate work zone (e.g., the staging,parking, and turn-around areas), they and their equipment are in constant motion.
2.Our glow technology lasts over 8 hours, though it decays over this period. Predictably, while the glow is most intense during the first 40 minutes away from its light source, workers typically remain in the dark no longer than 20-30 minutes.3.Due to the nature of their job, utility workers often are not in direct light, therefore obviating reflection (as when they are on dark poles, in manholes, around corners, or behind equipment). Our technology makes these workers visible and vastly improves their safety. Accidents such as back overs are far less frequent when operators have a chance to see their co-workers.4.The utility company reported that for the first time ever its workers were excited to wear their hi-vis! In fact, the workers involved in the trial actually took the technology home to show their families!5.The pressure sensitive adhesive tape triggered numerous ideas and applications as well. For instance, workers used it to signal walk areas and exit doors inside vaults, applied it to their tools and equipment to make them detectable, and identify wires and pipes inside manholes. They also used the tape to illuminate the elbow of a bucket truck boom plus pad mount transformer numbers, lock out tag outs, electrical panels, trip hazards, and more!

Of course, rare is the successful businessperson who "travels" alone, and certainly I am no exception. Aside from Jan, Edward Kingsley, Ph. D. in chemistry and technical program manager, UMass Lowell, deserves special recognition and my underlying gratitude. So, too, does my wife: her indefatigable care of our 3 young children, management of our home, and service as AV "process analyst" have been truly salvific! She certainly is the hero behind our venture. My parents, family, and friends have offered immeasurable support, suggestions, and encouragement as well.

Of course, I am not at liberty to divulge the proprietary details of AV's products. But I am thrilled to report that my company now markets cutting edge products, made in the US, that exceed ANSI standards for visibility and also meet all ARC and flashfire standards. Obviously, I think they are perfect for all industries intent on having the safest possible work environments for their workers.

Not bad for a former construction worker who shortly after 3 PM on August 4, 2008, impaled himself on a #5 rebar shank protruding from a concrete foundation.

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